There are many popular social media videos that have gone viral more especially on video sharing sites like the YouTube. The concept behind these videos is to share humour, ideas, marketing strategies, and many more. Many marketers have seen the value in viral social media videos and are, therefore, utilizing them for marketing purposes. Videos are shared faster than the content on social media.
For example, note the viral video by Invisible Children, Inc. which had over 90 million viewers by the 13th of June 2012 from the first day it was shared on the 5th of March 2012; such a huge number of viewers in a short period of time. This proves that, viral video is more effective than content on social networks. Marketing through these videos would certainly be successful. People are interested in viewing than in reading. Videos have more information than a mere content because they allow viewers to visualize the products being talked about if it is or marketing or any humour shared. However, the success of the video sharing depends on the engaging content shared within videos.
A viral video is effective for business video production, and most people use a videographer. If any business wants to share its products with users online, then it may consider sharing videos on sharing sites. They can be shared on many sites including Facebook, Twitter, and YouTube. These sites have got a large supporter base; therefore, business videos shared through them will certainly attract many people depending on the compelling and valuable content shared.
A business video production captures more information about the products and allows the customers to visualize the products than imagining them on a content page. The other advantage with videos is that they can be easily shared via mobile phones with ease hence the large number of people using mobile phones. It is, therefore, indisputable that viral videos have a major role in social media marketing. Marketers capitalize on viral videos to promote their products. Quite frankly, users often share videos that involve some humour in them.
Consider the viral video of Real Beauty Sketches which had 136 million views in April 2013 on YouTube. It consists of trained forensic artist by the name Gil Zamora where she sketches the portraits of women. This is also an indication to show how viral videos can be. They are viewed by millions of people in a short period of time. This, in the marketing industry, can mean enough traffic conversions in a short period of time.
The other viral video it was that one of Turkish airlines which had popular sports personnel such as Lionel Messi and Kobe Bryant. They were sending each other photos from various locations of attractions where Turkish airlines operate. The video has had many viewers on social media.