When shooting a corporate video to be used for promotional purposes the quality of the video is of utmost importance. A clear and sharp video will be more appealing to your target audience as compared to a muddy/dull video. This is where choosing the right lens to use for corporate video production comes in. As a client, it is important for you to enquire from the video production company hired what type of lens they use and why it is most suitable for filming video. There exist two types of lenses for cameras (in this case video cameras) they are, prime lenses and zoom lenses.
A prime lens is a lens with fixed focal length. These focal lengths range from wide angles through to longer ones. Since prime lenses come with fixed focal lengths, it is necessary to have a variety to use during web video production while shooting from different positions.
A zoom lens, on the other hand, is a single lens that has varying focal lengths. Zoom lenses have an automatic internal mechanism that varies the lens’ focal length when the cameraman needs it done. Zoom lenses allow for convenient switching of focal length during corporate video production filming.
During the filming of a corporate video production, it is essential to have the most efficient use of time. Since the process has a set timeline, minimizing time wasted in switching lenses is vital. When using a prime lens during the filming you might have to interrupt filming if the cameraman finds it necessary to change the focus and thus lenses. A zoom lens is more suited to corporate video production as all the cameraman needs to do is to zoom in or out by automatically adjusting the zoom lens’ focal length.
When using a prime lens for corporate video production Sydney you will have to move around during the filming process to vary the focal length so as to capture different angles of the actors. Depending on the set up at the location this movement might be disruptive or restricted. This will mean that you will end up with a lower quality video that lacks diversity in terms of different shots with varying focal lengths. This is because you may end up only using a wide angle or a long telephoto angle. Using a zoom lens for corporate video production eliminates this limitation. The cameraman can zoom in or out as they deem fit to provide the best mix of wide and long angles. This is important especially when shooting different shots communicating different messages in the video.
Modern zoom lenses provide added convenience when switching focal length while maintaining the highest quality image. Using different angles when filming during the corporate video production process gives the video much needed diversity as well as a professional feel.