Any company that wants to be ahead of it's competition, needs to have the best of the best working right by their side, working for them and not against them. The staff is the backbone of any company, and the better, more professional they are, the better the company. Corporate video companies are aware of this and they’re taking action.
In order to get the best of the best, companies have to get the word out that they are recruiting, and that they are looking for the best. To call their attention, they need to show them what they have to offer in exchange for quality work, dedication and loyalty. Usually, the best way for a company to inform the community that they are recruiting and looking for quality employees, is through video recruitment. In these videos, common practice is to show what it's like to work in said company, and what it's like to be a part of their team, and what they can possible achieve by being a part of the team.
Recruitment is not a simple process, and after a potential candidate sees a recruitment video, he is not automatically accepted into the company, and he certainly won't start working the next day. The recruitment process goes by as it normally does, and the main difference is that there was a video released, targeting the intellectual elite. Recruitment videos are so useful that even Google has used them to recruit people for their company - and Google is a company that really doesn't need to do a lot to be seen, and known.
The recruitment process doesn't end after the right individuals are selected to work in the company and admitted. The process goes on by maintaining these individuals as employees. This is why recruitment videos need to cover what the company is all about, how it's like to work on it, and get some of the philosophy behind the company out there. Although any possible lack of information might be clarified in a future interview, proper recruitment videos with targeted audiences are vital in the work of the Human Resources department and its success.
When the targeted audience is the same, companies start competing with each other in their recruitment videos (either directly or indirectly). However, this doesn't mean that the best video gets the best future employees, since companies have different values and different offers for individuals, the video is a factor, but the whole of the company is what will ultimately attract the best possible employees.